Managing Creator Partnerships

Send partnership requests, track collaborations, and manage commissions across your creator network.

6 min read

The Partnerships area (/brands/collab) is where you manage your relationships with creators — from initial outreach through active campaigns and performance tracking.

Sending a partnership request

1
Find a creator
Browse creator profiles in /brands/explore or search by niche, follower count, or engagement. You can also invite creators by email.
2
Create the partnership
Go to /brands/collab/all_partnerships and click "Create Partnerships". Select the creator, choose a campaign, and set the duration.
3
Set terms
Define the flat fee (if any), commission percentage, and agreed deliverables. Be specific — creators use this to understand what is expected.
4
Send the request
Click "Send Partnership Request". The creator receives a notification and can accept, decline, or negotiate.

Managing active partnerships

1
Track partnership status
The All Partnerships view shows Active, In Progress, and Closed partnerships. Use the status tabs to focus on what needs attention.
2
Adjust commission rates
Click the three-dot menu on any partnership card and select "Increase Commission" to reward top performers.
3
View insights
Click "View Insights" on a partnership card to see clicks, conversions, and revenue attributed to that creator.
4
End a partnership
If a partnership is no longer working, use "End Partnership" from the three-dot menu. This closes the affiliate relationship but preserves the history.

The Gifting/PR tab makes it easy to manage product gifting campaigns separately from paid partnerships, helping you track both types of collaboration in one place.

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