Understanding Your Creator Analytics
Learn how to read your analytics dashboard to understand what is resonating with your audience.
Your creator analytics show you how your products and collections are performing — clicks, conversions, revenue, and audience engagement. Use these to understand what your audience values and optimize your recommendations.
Key metrics explained
- 1Clicks
The number of times someone clicked on a product link or collection. High clicks with low conversions may mean the product page has friction (price, availability).
- 2Conversions
The number of purchases made through your affiliate links. Conversion rate is conversions ÷ clicks. A rate above 2% is generally strong for affiliate commerce.
- 3Revenue / Commission
Total earnings from conversions. Note that brand-specific partnerships may have delayed payout windows.
- 4Profile views
How many times your public profile (/@username) was viewed. Useful for tracking awareness from social shares.
Accessing analytics
Go to /edit and select "Analytics" in the sidebar. You can filter by date range, product, or collection. The Discover section shows how you appear in brand searches.
Check analytics every week after posting new content so you can connect what you posted with what drove traffic. This helps you understand which content formats convert best for your audience.
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